Yuanta Mr. Fund App Awarded at the International Innovation Awards 2022

SINGAPORE, Jan. 16, 2023 /PRNewswire/ — Enterprise Asia is pleased to honor 39 remarkable innovations at the 6th International Innovation Awards (IIA) 2022 in Bangkok, Thailand. As one of the pillars of the Innovation Revolution movement spearheaded by Enterprise Asia since 2017, the awards aim to create an innovation ecosystem for enterprises which is held annually to recognize outstanding innovations across the globe.

The awards drew an exceptional mix of submissions from various industries across 19 countries. 39 innovations were selected and crowned winners from over 200 applications through undergoing a rigorous evaluation process by a jury of prominent judges across three categories: Product, Service & Solution, and Organization & Culture.

Yuanta Securities Investment Trust Co., Ltd.’s Award-Winning Innovation

Yuanta Securities Investment Trust Co., Ltd.’s “Yuanta Mr. Fund App” was accorded the International Innovation Award 2022 under the Service & Solution category.

Yuanta Mr. Fund App (“Mr. Fund”) serves as a one-stop financial services platform, offering functions such as account opening, product information searching, transactions, and market information collection. It is the only financial services application in Taiwan integrating information on both ETFs and mutual funds.

In contrast to traditional highly-charged consultants that only serve high net-worth clients, the free-of-charge app aims to be customers’ digital financial consultants. Besides displaying clear financial information, the app adopts the concept of online shopping carts. Information, such as dividend distribution data and intraday value, has also been integrated into the app.

Instead of displaying function icons as with traditional apps, “Mr. Fund” emphasizes what is most frequently used. Based on user behavior data, the app has a renovated interface delivering what users care about the most on the simplest path. The app further simplifies the operating procedures of fund transactions, enabling customers to utilize our powerful trading tools regardless of the limitations of time and space.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in the pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development. Please visit www.enterpriseasia.org for more information.

About International Innovation Awards

The International Innovation Awards is an annual recognition program that recognizes outstanding innovations, and in the process, encourages organizations to continue investing in innovations. For more information, visit www.innovationaward.org.



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